How to Use Technology to Boost Footfall

Whether you have a shop in a high-traffic area, or you are tucked away in a side street, it is often tricky to stand out and get noticed by potential customers. The high street is a very competitive environment and businesses often need to think of innovative ways to entice customers into their store.

One of the biggest challenges for businesses, big and small, is to attract more customers and steer them away from your competitors. To help, we have looked at how you can use technology to boost your store footfall.

Digital signage is a powerful tool to ensure your business stands out from the crowd. In fact, 63% of people report that digital signage catches their attention. You can use this to your advantage to boost footfall.

A high brightness digital display in your store window can be used to display eye-catching promotions, new products or even customer testimonials to passing trade. Digital signage software also gives you the flexibility to display different adverts on a schedule so that you can target certain customers during the day. For example, if you know that you want to run a promotion for football fans, you could run an advert whilst they are walking past your store on their way to the game.

Offering promotions or showing the benefits of new products can increase awareness and boost your footfall. Digital displays have been shown to be more eye-catching than traditional printed posters in shop windows. By increasing your store footfall, you will soon gain a good return on your digital signage solution.

There is nothing more frustrating for customers than travelling to a store to find that the business does not have what they want in stock. However, businesses can now use augmented reality to show customers all of their product range without even having to have it out on display. If the business does not have the product in stock, the customer will at least be able to see what they product is like before ordering. This will improve the customer experience and, therefore, boost their confidence in the store and increase footfall.

Loyalty plans for customers are a great way to ensure they return to store. Businesses can use advertisements at kiosks to entice customers to sign up to a loyalty scheme. Technology can make this process much easier and quicker for customers, therefore, making it more appealing.

One of the biggest challenges for a large business is to maintain consistency with the marketing. Customers expect to have the same experience in each business site. Therefore, businesses can use centrally controlled digital content to create this brand consistency. Through consistency, customers will feel confident that they will get the same customer experience from each site and visit the store.

There are so many ways to use technology and AV solutions to boost your footfall, whether you use it to catch the eye of passing trade or entice people to sign up to a loyalty scheme.