Batch'd Update

Batch'd Update

Discover how Batch'd transformed its store at Meadowhall with cutting-edge digital signage solutions.

Batch'd logo

Client Profile

Batch'd is a dynamic and rapidly expanding bakery chain known for its innovative and high-quality baked goods. With a focus on providing a unique and engaging customer experience, Batch'd aims to leverage cutting-edge technology to enhance its store environments and attract more customers.

The Challenge

Batch'd wanted to open a new store in the high-traffic Meadowhall Shopping Center. To stand out among numerous other retailers and create a modern, appealing atmosphere, Batch'd sought to incorporate advanced digital signage solutions into their store design.

The primary objectives for Batch'd were to create:

  • A prominent, eye-catching store frontage to attract shoppers.
  • A versatile and easily updatable menu system.
  • Additional screens to display promotional content and enhance the in-store customer experience.
Batch'd digital menu boards

The digital signage installation has not only enhanced the store's visual appeal but also improved operational efficiency and customer engagement.

Shop frontage installation progress

Solution

To address Batch'd's needs, we proposed a comprehensive digital signage solution comprising the following components:

  • Store Frontage Sign: A 4x1m 2.5MM Pixel Pitch LED screen to provide a high-resolution, vibrant display visible from a distance.
  • Digital Menu System: Four digital menu boards to allow easy updating and dynamic content display.
  • Additional Signage Screens: Three strategically placed screens within the store to enhance customer engagement and display promotional content.

Implementation

Preparation: Detailed planning sessions were held with Batch'd to finalise the design and placement of all signage. We coordinated with Meadowhall Shopping Center management to secure approval for after-hours work.

Store Frontage Sign: The 4x1m 2.5MM Pixel Pitch LED screen was carefully installed on the store's exterior, ensuring it was securely mounted and optimally positioned for maximum visibility.

Digital Menu Boards: The four digital menu boards were installed behind the service counter, with each screen configured to display specific menu categories for easy customer navigation.

In-Store Screens: Three additional screens were placed in high-traffic areas within the store to display promotional videos, product highlights, and special offers.

All installations were conducted out of hours to minimise disruption. Our team worked overnight to ensure the installation was completed swiftly and efficiently, adhering to all safety protocols.

Batch'd digital menu boards progress
Digital menu boards

Results

Increased Visibility: The large, high-resolution store frontage sign has significantly increased foot traffic to the store, drawing in curious shoppers.

Dynamic Menu Displays: The digital menu boards have streamlined the ordering process and made it easier for Batch'd to update menu items and promotions.

Enhanced Customer Engagement: The in-store screens have successfully engaged customers with dynamic content, contributing to a more immersive and interactive shopping experience.

Seamless Installation: The out-of-hours installation ensured there was no disruption to Meadowhall Shopping Center operations, and the project was completed on time and within budget.

The large, high-resolution store frontage sign has significantly increased foot traffic to the store, drawing in curious shoppers.

Shop frontage

Conclusion

The digital signage installation for Batch'd at Meadowhall Shopping Center has been a resounding success. The new digital displays have not only enhanced the store's visual appeal but also improved operational efficiency and customer engagement. Batch'd is now well-positioned to attract more customers and provide an exceptional in-store experience, leveraging the power of advanced digital signage technology.

Future Prospects: Batch'd plans to continue expanding its use of digital signage across other locations, building on the success of this installation to further enhance brand presence and customer satisfaction.

Why LCD Showcase?

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