Revolutionising Retail Experience with Digital Enhancements at Taskers Sports

Client Profile

Taskers Sports Store, located in Liverpool, is a leading retailer of sports equipment and apparel. Known for its wide range of products and excellent customer service, Taskers has established itself as a premier destination for sports enthusiasts. The store frequently hosts events and activities to engage the local community and enhance the shopping experience for its customers.

The Challenge

Taskers Sports Store wanted to enhance the visual appeal and functionality of its premises to create a more engaging and immersive experience for its customers. They aimed to:

Install a circular LED screen over the boxing ring to display dynamic content during events and demonstrations.
Set up a 4-panel video wall over the exit of the building to provide information and promotional content to customers as they leave.
These installations needed to be of high quality, visually striking, and seamlessly integrated into the store’s existing infrastructure.

Objective

The primary objectives for Taskers Sports Store were:

To create a captivating and interactive environment around the boxing ring, making it a focal point for in-store events and demonstrations.
To utilize the exit area to communicate effectively with customers, providing them with important information and promotional content as they exit the store.

These installations have significantly enhanced the store’s visual appeal and customer engagement, providing dynamic content that captivates and informs.

Solution

With extensive experience in designing and implementing advanced LED and video wall installations, LCD Showcase was chosen to fulfil Taskers Sports Store's requirements. The proposed solution included:

A custom-designed 3 meter circumference 2.5MM pixel pitch circular LED screen tailored to fit perfectly above the boxing ring, capable of displaying high-definition video content.
A 4-panel video wall positioned strategically over the exit, designed to deliver clear and vibrant visuals to departing customers.

Implementation

The project implementation involved several key steps:

Design and Planning: Detailed designs were created for the circular LED screen and the 4-panel video wall, ensuring they met the aesthetic and functional requirements of Taskers Sports Store. Coordination with the store's management ensured minimal disruption to daily operations. Due to the weight of the screen a structural engineer was employed to do all the necessary calculations.
Installation: The circular LED screen was installed above the boxing ring with precision, ensuring a secure and stable setup. The 4-panel video wall was mounted over the exit, with careful alignment to ensure seamless integration.
Integration and Testing: Both installations were thoroughly tested to ensure optimal performance. Content management systems were set up, allowing Taskers Sports Store to easily update and manage the displayed content.
Training and Support: Training sessions were conducted for Taskers' staff, enabling them to operate and maintain the new display systems effectively. Ongoing support was also provided to address any technical issues.

Conclusion

The project was successfully completed, with Taskers Sports Store now boasting a state-of-the-art circular LED screen over their boxing ring and a striking 4-panel video wall over the exit. These installations have significantly enhanced the store’s visual appeal and customer engagement, providing dynamic content that captivates and informs. Taskers Sports Store has received positive feedback from customers, and the new displays have become a central feature of their in-store experience.

By working together we achieved their goal of creating an innovative and immersive environment, setting a new standard for retail sports stores in Liverpool.

Why LCD Showcase?

An affordable, quality AV service provider who offer a full spectrum of solutions

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